Love Projects


First up, we’d like to extend a big thank you to all of the wonderful people who submitted an entry on behalf of their cause for this year’s ‘Love Projects’ competition. We have been bowled over by the passion expressed in every one of them. It wasn’t easy (!) but we have finally agreed on a WINNER! The Good Collective team would like to offer massive congratulations to Anna Lubelska and The Peace Building project for being voted this year’s winner. And for those of you who haven’t been selected this year, we’d love to hear from you again in 2020!


For eight years now The Good Collective has been donating pro-bono days to ‘Love Projects’, and this year we opened up the opportunity to all UK charities and ethical projects. The competition is closed for this year, but we’d love to hear from you next year… Whether you’re after a new product brand; help honing a case for support; strategic support around effective propositions; a salient service design re-think; an education, awareness, legislative or behaviour change campaign; or perhaps a hand with a fundraising appeal – just tell us why your project deserves to be our next pro-bono ‘Love Project’.


The Good Collective was setup to help charities and ethical organisations to improve lives and protect what matters most – without the price tag usually associated with an award-winning strategic and creative offering. And our ‘Love Projects’ initiative is all about getting to work on something special with a positive impact; often allowing us to work with under-funded causes that are close to our hearts.