Sing for Samaritans - Primary Schools
Sing is our flagship Community Fundraising product for Samaritans, and their 201 branches across the UK. The new product challenges schools and singing groups across the UK to raise voices and funds for their local Samaritans branch.
Appealing to such a wide-range of ages meant creating a flexible brand, with a distinctive look-and-feel for each key audience group. For the Primary School audience, we worked with one of our talented illustrators to create unique, ownable, and relatable characters that would better connect with younger participants.