Reversing a downward trend
Every October, Breast Cancer Care turns the UK pink with its flagship BCAM fundraising product... In recent years, however, event participation had started to dwindle. Breast Cancer Care brought in The Good Collective to help reverse the trend. And we did! After a three month research and insight gathering phase, we delivered a salient growth strategy for the event, alongside a complete creative overhaul. The revamp was a success, with product targets exceeded, across the board.