We exist to improve lives and protect what matters most. We do this by helping organisations to effectively change attitudes, legislation, and behaviour. If you’re a charity or a business looking to make a positive difference – we can help you increase your reach, improve your efficiency, garner support for your mission, and boost your bottom line.
A community fundraising programme, and a flagship event
Blowing the whistle on the ruthless tiger trade
A new summery fundraising event for Breast Cancer Care
A manifesto to support the Green Party's 2015 election campaign
Supporting and protecting more workers in the UK
Education materials for NHS doctors
Raising funds to prevent the next pandemic
Engaging internal teams in a shifting culture
Improving the efficiency of the UK's debt charity
The world’s largest video library curated for education
Rehabilitating young offenders
Rebranding an International Development Consultancy
The Good Collective has been working with the Samaritans team, supporting the delivery of a nationwide centrally-organised Community Fundraising Programme. Supported with a vast suite of customisable templates, and a distinctive look and feel. Sing is our flagship Fundraising product for Samaritans, and their 201 branches across the UK. The new product challenges singers across the UK to raise voices and funds for their local Samaritans branch. Appealing to such a wide age group meant creating a flexible brand, with a distinctive visual approach for each key audience group.
In 2018, The Good Collective won a three-way pitch to support Four Paws, the international animal welfare charity, with the launch of their Tiger Trade campaign. They were looking for a high-impact creative concept that highlighted the scale of the trade; whilst blowing the whistle on Europe’s involvement. The charity had discovered that tiger traders were operating in Europe – and they needed a strong campaign hook, and a high-impact launch, to drive awareness amongst key decision makers. Our answer was a high-scale mobile projection campaign in the capital during The International Wildlife Trade (IWT) conference; with a simple and salient message that could cut through the clutter and get the press and public talking.
Breast Cancer Care approached The Good Collective to help them revamp their summery fundraising event, Strawberry Tea. Following a two month insight gathering and research phase, Afternoon Tea was born. This new fundraising event invites the British public to get together for an afternoon tea and raise funds for the charity… helping them be there for more families going through breast cancer. The sub-brand we developed for the event is audience relevant, and distinctive from the portfolio of the charity’s other fundraising initiatives. And it worked! In 2018 the event smashed fundraising targets by almost 30%.
During the 2015 election campaign we worked with the Green Party to deliver their Animal Welfare Manifesto. We also crafted a visual presentation for the former party leader, Natalie Bennett, to launch the Manifesto in Brighton. The Green Party has always held the strongest animal protection policies of any parliamentary political party in Britain, with a number of important successes such as a reduction in animal testing; strengthening slaughter rules; banning snares locally; and helping save the Wildlife Crime Unit. With lots of animal lovers and animal rights activists on the team, this was a real love project for The Good Collective.
Community came to us with a vision – a Britain where workers are happy, secure and protected. But there was a big problem; the union movement was no longer connected to everyday people. Our mission was to help them become relevant and appealing to today’s modern workforce. So, we undertook a six month research phase to inform an evidence-based guiding strategy for the transformation of this trade union. The outcome was a strong, relevant and salient brand architecture, proposition & set of key messaging, along with a relevant, and distinctive visual identity – and a new, effective service design for white-collar, migrant, and self-employed workers.
CORDS vision is “a world united against infectious diseases”. However, in order to achieve this, with their complex global programme work, they needed to secure additional funding to help bankroll their immediate project goals, and build a sustainable fundraising stream. The charity approached The Good Collective to help them develop a strong and salient case for support for the charity. A presentation tool with a highly polished, professional feel; reflecting the importance of the relationship being forged, and the potential size of ‘the ask’. The intended audience of professionals meant the tone needed to be mindful of avoiding patronising our audience, many of whom had a deep knowledge of the subject matter.
During a time of rapid change and growth for Hitachi UK, we were asked to support the development of a culture change initiative, and an internal engagement campaign for the business – ensuring that we captured staff concerns and wishes as a crucial tenet of the insight gathering phase. The challenge was hooking people at work, at a particularly busy time of rapid growth – and then striking the right tone to inspire individuals to respond constructively. The multi-channel engagement campaign featured a series of tactics; including a chocolate themed teaser, and a series of high-impact posters across all Hitachi UK sites. We also developed a new sub-brand for Hitachi’s employee engagement communications. The result? A 20% increase in staff participation.
The Money Advice Trust approached us to help them improve the efficiency of both their consumer-facing debt advice service, National Debtline, and their corporate-facing, Business Debtline product. Our work with the trust unearthed a plethora of key insights around the organisation, the operating marketplace, and the diverse audience groups at play. The overarching business goal was to reach and support more people through the often harrowing journey of personal and business debt. Following a six month research phase, we delivered a service design rethink, and an evidence-based road map for improved efficiency…enabling them to better assist more people out of debt, whilst bolstering early intervention efforts and delivering their first ever outreach campaign.
The Good Collective was approached by Boclips to help them breathe new life into their brand. As the ‘Netflix for education’, Boclips is the world’s largest online video library uniquely curated for learning – and they needed an exciting new messaging platform and design style to help bring their USP to life. Our solution was to lead with the inspiring video content itself; placing it centre stage – packaged in a powerful, authentic design style and copy tone. A series of inspiring, ‘moving’ event materials were subsequently crafted to hook education providers and encourage subscriptions to Boclips digital learning resources.
Spark Inside is the first and only provider of professional life coaching for young people in UK prisons. As a young charity, Spark Inside has boundless energy and motivation, but limited resources. Following an insight gathering and exploration phase, compiled of workshops and secondary desk-research, we helped the organisation to pin-point their core proposition, and a set of key messaging to effectively hook decision makers and prospective supporters. We subsequently supported the charity with the development of awareness, case-for-support, and fundraising materials that speak to key influencers in the sector, whilst encouraging financial support from a broad range of potential donors.
Konung International (KI) is a UK-based specialist international development consultancy, delivering innovative and politically smart governance and public financial management (PFM) programmes globally. While the business has seen steady growth over the years, and punches significantly above its weight in terms of delivery and service offering; the brand was tired and out-dated. The Good Collective worked with the KI team to rejuvenate their brand, and breath new life into their communications – crafting a visual identity, proposition, and new website that truly reflect their values and attributes; ensuring that the way they look finally aligns with the gravity of their achievements. You can check out the new site here.
We work with charities, businesses and NGOs that care about their impact on the lives they touch, and the world we share.
We passionately believe that charities and ethical businesses deserve access to the very best minds. The Good Collective is our solution. We offer support on everything from seed funding and service design – to fundraising, sustainability initiatives, product development, policy, awareness, and behaviour change campaigns.
Co-founder and Strategic Director
Co-founder and Creative Director
We build brands, campaigns, services and products that make the world a better place.
We help organisations convert shared values into action, and influence policy makers for lasting change. Our human approach to fundraising always gets results; whether it’s a case for support, a one-off cash appeal, community fundraising activity, or a regular giving programme.
We create positive customer, beneficiary, and supporter experiences through superior service design that’s clever, human, and straight-forward. And we craft products that advance and enlighten the human experience – including powerful fundraising products, and clever web & mobile applications.
We deliver everything from brand architecture and visual identity design – to brand narrative and multi-channel awareness campaigns. Our approach to brand and marketing is based on the belief that only authentic, purpose-led businesses and products can survive and flourish in our changing world.
It’s never been more critical that our institutions and organisations embed sustainability and impact at the heart of their brands. We can help you and your customers talk, think, and behave in new ways – and ultimately work with you to ensure that you are part of the solution.
The Good Collective is an expert network of over fifty campaign, policy, and communication specialists; service designers and product developers; branding experts; senior creatives; technical super stars; and leadership, culture and personal development coaches. All with one shared goal; to improve lives and protect what matters most.
Planner & Project manager
Personal Development Coach
Crafter & Designer
Digital Media Expert
The Good Collective has been busy tinkering away on a wonderful (and undeniably fun!) fundraising initiative that aims to help UK charities through these troubling times – #Haircutforcharity. The project has given us all a welcome (and rare) opportunity to bring our collective years of experience in effective charity fundraising to the table, with total creative freedom. If your charity is in need of a funding boost through lockdown and beyond, we’re here for you. Just click here to find out more and get involved.