What are ‘Love Projects’?


For nearly a decade The Good Collective has been donating pro-bono days to ‘Love Projects’ – and last year we opened up the opportunity to all UK charities, NGOs, ethical projects and start-ups. The competition opens on the 26th October; and closes for entries on the 20th November 2020. Whether you’re after a new product brand; help honing a case for support; strategic support around effective propositions; a salient service design re-think; an education, awareness, legislative or behaviour change campaign; support with your digital tools or a channel migration strategy; or perhaps a hand with a fundraising appeal – just tell us why your project deserves to be our next pro-bono ‘Love Project’.


The Good Collective was established in 2012 to help charities, NGOs, and ethical organisations & start-ups to improve lives and protect what matters most – without the price tag usually associated with an award-winning strategic and creative offering. And our ‘Love Projects’ initiative is all about getting to work on something special, with a positive impact; often allowing us to work with under-funded causes that are close to our hearts.



It’s a little different this year

With so many wonderful and vital causes feeling the pinch this year, we’ve decided to donate our time to two organisations – with the winner receiving eight days, and the runner up four days, of consultancy and/or a senior creative time (depending on what you need most).



How to enter

To enter, simply email us a one-page pitch – telling us why your cause or project deserves to win – to Entries are open, and will close on the 20th November 2020. We will announce the winners on or before the 1st December 2020.